We're textremely proud to announce that the recently released Achieve Premium was awarded one of the highest honours the design community bestows, the Australian Good Design Gold Award.
The Good Design Awards Jury commented -
"Nice enhancements to a category with many competitors. Improving safety through 'usability' and embedded instructions is an admirable approach. This is a very well executed, trustworthy product that is super easy to use and maintain. It is clear that this product has gone through a professional design process where safety, usability and overall functionality has been a driving factor."
With Achieve Premium, and it's sister products Attain and Accomplish, we sought to address the issues of misuse and the misunderstanding of child car seats in Australia, as well as offer an industry leading after sales experience that continues to educate and inform parents and carers after the purchase of the product. It is estimated that up to 90% of child car seats are misused or installed incorrectly in Australia, and Achieve Premium is the first real attempt at addressing this at the point of sale and beyond.
We developed a beautiful, practical and functional car seat which offers best practice safety in both rearward facing (extended rearward facing for young children) and forward facing modes (extended harness use for older children). We then created new forms of labelling, designed to communicate the suitability of the restraint and compliment the Australian Standard mandated warning labels in a way that was easy to understand for parents and carers. Achieve and it's sister products are the only car seats in Australia that provide the intended use age bracket on the product itself.
A huge congratulations to the entire InfaSecure team, who dedicated themselves to this product and the message it carries, and a heartfelt thank you to the Good Design Awards Jury and team for this incredible honour.
You can see the winning entry on the Good Design Awards Website.